UK easy Group to Launch easySim for Low Cost Mobile Travel Data

A new mobile operator called easySim.global, which is part of the familiar Stelios-owned group of brands (e.g. easyJet, easyMoney, easyCar) and last existed around a decade ago as easyMobile before vanishing, appears set to launch this summer. But the focus this time will be on giving people low cost travel data all around the world.

The operator’s website is currently just a placeholder with a countdown timer, which shows (today) that they’re just 12 days away from launch (i.e. it should go live at the very start of July 2023). A short statement is also included above the timer: “A brand new service which gives you low cost travel data all around the world. We’re nearly ready for take-off, we’re just running through our pre-flight checks.”

The cost of mobile roaming, particularly for data (mobile broadband) usage, became a key issue again after most of the major UK mobile operators announced their intention to reintroduce EU roaming charges (except O2). But details on precisely what the new operator will offer to help combat this are not yet clear.

However, we were able to uncover that the solution from easySim.global appears as if it will be similar to that of other travel SIM providers, which means it will offer eSIM plans on compatible Smartphones for either business or pleasure. Apparently, this will enable customers to “travel to over 150 countries worldwide without incurring costly data expenses“.

Customers will be expected to select their destination by country or zone, choose their data package, and then apply the eSIM to their mobile handset accordingly. In our experience, applying eSIMs can sometimes still be a bit tedious and the process is still in need of some refinement (this varies between providers, devices and locations), but hopefully easySim has found a good approach.

As we said above, the catch here is that there are already a number of other global eSIM providers, which often work in a similar way (e.g. Airalo) and we don’t yet know how easySim.global will compare to those established providers.

At the same time, it’s worth noting that the easy Group also changed the website for easyMobile last year. The website was previously promoting little more than branded iPhone 5/5S mobile cases with the ‘easyMobile.com‘ name on (yes, you read that right). But since last year they changed that to “Coming soon.. low cost mobile“, although we’ve yet to see any solid updates since then. Credits to one of our readers, Mehran, for spotting.