Home
 » ISP News » 
Sponsored

Virgin Media UK Direct Mailing Advert Banned by ASA After Sky Complaint

Wednesday, April 30th, 2014 (8:38 am) - Score 1,783

A series of complaints by Sky (Sky Broadband) has caused the Advertising Standards Authority to ban a direct mailing promotion for Virgin Media’s broadband, TV and phone bundles, which omitted material information regarding the differences between the two services and failed to make adequately clear the basis of a £214.95 savings claim.

The complaint isn’t specifically broadband focused and so we won’t spend too much time discussing it, although suffice to say that the ASA didn’t buy into the mailings “truthful comparison” table that appeared to compare Virgin Media’s TiVo service bundles with Sky+HD.

ASA Ruling (REF: A14-254931)

We understood that Virgin Media intended the comparison with Sky to be a general one rather than a comparison between a specific Virgin TV package and an equivalent product offered by Sky, and that they wished to promote an offer independent of that comparison.

We considered, however, that the inclusion of comparisons throughout the mailing, including specific comparisons between the services offered by both, such as the fact both offered Sky Sports and Sky Movies channels, and that a consumer could record, pause and rewind live TV with both providers, meant that some consumers would instead understand that the savings claim was based on a comparison with the cost of a similar package from Sky. Further, in the case of such comparisons, we noted that the Code required material information, relevant to the comparison in question, to be clearly stated.

Because we did not consider that the ad clearly communicated that the saving related to Virgin Media’s standard prices, or that consumers would need to purchase a specific TV and phone package to achieve the maximum saving of £214.95, we concluded that the ad was misleading.

The ASA advised Virgin Media to ensure they “made clear the basis of their savings claims” in future promotions.

Add to Diigo
Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
4 Responses
  1. Avatar hmmm

    just cause sky is getting wrong now virgin media cause sky is jelous haha

  2. Avatar BT Investor

    Wow this is now two decisions I’ve agreed with from the ASA in as many weeks.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Hyperoptic £18.00 (*22.00)
    Avg. Speed 30Mbps, Unlimited
    Gift: Code: HYPER19
  • Vodafone £21.00
    Avg. Speed 35Mbps, Unlimited
    Gift: Amazon Echo Plus
  • Direct Save Telecom £22.95 (*29.95)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Origin Broadband £23.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • SSE £23.00 (*33.00)
    Avg. Speed 35Mbps, Unlimited (FUP)
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. BT (2431)
  2. FTTP (2045)
  3. FTTC (1615)
  4. Building Digital UK (1558)
  5. Politics (1358)
  6. Openreach (1353)
  7. Business (1194)
  8. Statistics (1058)
  9. FTTH (991)
  10. Mobile Broadband (988)
  11. Fibre Optic (950)
  12. Ofcom Regulation (893)
  13. Wireless Internet (875)
  14. 4G (861)
  15. Virgin Media (824)
  16. Sky Broadband (580)
  17. EE (566)
  18. TalkTalk (560)
  19. Vodafone (485)
  20. Security (399)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact