Home » 

UK ISP News Archives

Sponsored Links

ASA Slaps TalkTalk For "FREE" Broadband Ad

Posted: 12th Dec, 2007 By: MarkJ
The UK Advertising Standards Authority (ASA) has upheld a BT complaint against an advert for TalkTalk's (Carphone Warehouse) "FREE" broadband service:

A brochure ad, for TalkTalk, was headed "FREE Broadband" and claimed " ... This year, why not join our Talk3 call plan and get up to 8 Meg (speed depends on proximity to exchange) broadband free! All you pay is £8.99 per month plus TalkTalk line rental at £11 per month (the same as you'd pay BT)". A footnote stated "When you take calls, broadband and line rental together there is a minimum contract term of 18 months".

BT complained that it was misleading to advertise the broadband service as "FREE" because the minimum term contract on the pre-existing Talk 3 call plan was 12 months, whereas the contractual period for 'Talk 3 with free broadband' was 18 months.

The ASA concluded that the different contract terms effectively made the promotion into a new package and that the ad was likely to mislead.
Search ISP News
Search ISP Listings
Search ISP Reviews
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
Gift: None
Shell Energy UK ISP Logo
Shell Energy £26.99
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
Gift: None
Community Fibre UK ISP Logo
Gift: None
BeFibre UK ISP Logo
BeFibre £21.00
Gift: £25 Love2Shop Card
Hey! Broadband UK ISP Logo
Gift: None
Large Availability | View All

Helpful ISP Guides and Tips

Sponsored Links
The Top 15 Category Tags
  1. FTTP (5506)
  2. BT (3513)
  3. Politics (2534)
  4. Openreach (2296)
  5. Business (2259)
  6. Building Digital UK (2243)
  7. FTTC (2042)
  8. Mobile Broadband (1969)
  9. Statistics (1786)
  10. 4G (1661)
  11. Virgin Media (1615)
  12. Ofcom Regulation (1458)
  13. Fibre Optic (1393)
  14. Wireless Internet (1388)
  15. FTTH (1381)

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules