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O2 Removes iPhone's Data Usage Restrictions

Posted: 05th Nov, 2007 By: MarkJ
Readers may recall (here) that O2 had initially planned to launch Apple's new iPhone handset in the UK with a data usage restriction of just 200MB per month.

Thankfully we're pleased to report that the operator has now adjusted its 'Fair Usage Policy' (FUP) to remove said restriction. O2's chief executive, Matthew Key, issued the following statement while speaking to The Telegraph newspaper:

"Customers find 'unlimited with limits' confusing, plus most people don't speak in megabits or understand what they equate to, so we've taken the decision to remove the fair usage cap so that 'unlimited' really does mean 'unlimited' – this is a market first."

We're not sure which market Matthew Key is referring to as there are plenty of operators around with ambiguous "unlimited" FUP's. Sadly customers will still be forbidden from using their iPhone as a modem, not that they'd notice if you did.

It may be worth pointing out that Verizon Wireless (USA) was recently forced to settle with the Attorney General of New York over their advertising of an "unlimited" service where in fact a 5GB cap had existed (here). Here in the UK you’d probably just get a slap from the ASA and be told not to do it again.
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