Virgin Media Ltd and two members of the public challenged whether:

1. The tests referred to were carried out between October 2006 and January 2007 and were therefore out of date when the ad was published in July 2007.

2. It did not make clear that Sky had faster average download speeds because Sky broadband customers who took part in the test would have purchased broadband with higher speeds than Virgin customers.

Virgin Media and one member of the public challenged whether:

3. The price comparison was misleading, because it compared Sky's price for broadband as part of a bundle with Virgin Media's price for stand alone broadband.

Virgin Media challenged whether:

4. The pricing information for Sky broadband was misleading, because it did not make clear that consumers would also have to pay for BT line rental at £10.50 per month.