With quadplay, customers can watch their favourite programmes and films on demand, while they download music, read celebrity interviews on their mobile and enjoy unlimited weekend landline calls. And as these different technologies converge further, customers will also be equipped to enjoy next-generation services, accessing the content they want - exactly when, how and where they want.

The '4 for £40' package includes:

Broadband
* Up to 2Mb with no limits on downloads
* Firewall and anti-virus software included
* Installed by an expert and modem included

Digital TV
* Over 30 channels, including Sky One, UKTV Gold, E4, Film4, ITV2 and
LIVINGtv
* On demand access to a huge library of programmes and films - watch
what you want, when you want
* Set-top box included and no need for a dish

Home phone
* Unlimited weekend calls to any UK landline
* Highly competitive mobile rates and simple tariffs at other times
* Standard features including 1471 and 1571 voicemail

Mobile
* A Virgin Mobile SIM
* 300 texts and 300 minutes a month, plus free voicemail
* Access to Virgin Mobile Bites entertainment service

In addition, the mobile element of the new bundle is available to any new orexisting cable customer for £10 a month, increasing the flexibility of the company's packages even further.

This is the first move from the newly united ntl Telewest and Virgin Mobile, ahead of their re-branding next year to form the UK's most versatile entertainment and communications provider.