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NTL:Telewest Preps Virgin Re-Brand

Posted: 04th Jul, 2006 By: MarkJ
NTL Incorporated (ntl:Telewest) has today reported completion of its 'Virgin Mobile' acquisition, with a view to launching a quadruple-play product (broadband, TV, fixed line and mobile) under the single 'Virgin' brand during early 2007:

Under a previous agreement, ntl: Telewest has also entered into a licensing arrangement with Virgin Enterprises permitting use of the Virgin brand for ntl: Telewest’s full portfolio of consumer services.

Together, the Virgin Mobile acquisition and licensing agreement will make ntl: Telewest a powerful new force in the fast-changing communications and entertainment industry and provide consumers with their first opportunity to buy a ‘quadruple-play’ of competitively priced TV, internet and fixed and mobile telephony services from a single operator through one of the UK’s most trusted brands. As the UK’s digital revolution gathers pace, the deal will also position the company to exploit the growing demand for converged products and services.

For the time being, however, they will continue to operate as separate organisations and brands, so there will be no change to the services or terms and conditions of either company’s customers. It is anticipated that the company will start marketing a single portfolio of services under the Virgin brand some time early in 2007, if not sooner.


Those of you that have difficulty sleeping can always try your hand at reading the full press release, which is sure to send even the most avid viewer into a deep sleep:

http://www.ntl.com/mediacentre/press/display.asp?id=838
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