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Poor Internet Performance Hampers Video Content

Posted: 23rd May, 2007 By: MarkJ
CacheLogic’s latest independent (YouGov) survey of 2,400 people in the UK has revealed that 85% of surfers have never downloaded a full-length TV programme or movie, largely due to poor Internet performance and quality concerns:

The most common responses when asked “What would need to be addressed for you to view or download more?” were “speed of download” and “reliability”. When asked to imagine a video on demand service that worked quickly and easily, the overwhelming majority of respondents—65 per cent—said they would be “fairly interested” or “very interested” in using it. Just 13 per cent were “not at all interested”.

What are the implications of these findings? CacheLogic Chief Technical Officer, Andrew Parker, points to one: “These results challenge conventional wisdom that widespread consumer acceptance of video on demand is dependant on seamless integration into living room TV sets. Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently.”

There may be plenty of 8Mbps+ broadband packages on the market, yet few ever achieve the top speed and even those with reasonable connections often suffer big drops in performance due to congestion and other technical factors. Such problems can seriously impact video on demand (VoD) services, as some of BT Vision’s customers might attest.

Despite all this the market for casual online video content, thanks largely to sites such as YouTube, continues to grow at a lightning pace.
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