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Be Unlimited (O2) Revamps Business Broadband

Posted: 09th Mar, 2007 By: MarkJ
O2's 24Mbps ADSL2+ based broadband ISP, 'Be', is to revamp its business 'Be Office' package pricing, which currently costs £75 per month +VAT. Customers are to be moved onto the ISP's 'Be Pro' package, which costs from £40 per month inc. VAT:

Some existing users might find the shift from net to gross pricing confusing, as it could be tricky to compare the old and new prices like for like.

Explaining the pricing shift, a spokesperson for O2 — which acquired Be in June 2006 — told ZDNet UK on Thursday that the ISP was trying to target "power users" as well as business customers, necessitating a shift to VAT-inclusive pricing. "We're moving away from pitching it like an office product because it's got benefits that power users want to make the best of," the spokesperson said, referring to enhanced support and static IP addresses.

ZDNet reports that related customers will also have the option of doing away with some of the "Be Pro's" key selling points (static IP, enhanced support, faster 2.5Mbps uploads etc.), thus pushing the price down further to just £24 per month inc. VAT.
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