According to Aamir Baloch, director at firsthelpline.com, the steady adoption of the digital lifestyle is spurring this movement. More and more people are turning their houses into ‘digital homes’, as they enjoy digital content – including music, photos, and video – on multiple devices throughout the home. At the same time, consumers are being inundated with broadband deals that are more advanced yet increasingly affordable. “What constitutes ‘basic level’ broadband is changing substantially,” said Baloch.

“Despite the low-cost deals for very basic services, the public is catching on to the benefits of higher speeds and download limits,” said Baloch. “We’re seeing a steady but upwards trend for these advanced services.”

The figures also demonstrated a steady increase in what consumers are expecting from their broadband package, against expectations recorded just three months ago. If this trend continues, firsthelpline.com predicts more than 90 per cent of customers will choose such advanced packages by the end of the year.

Baloch continued: “In a relatively short span of time, it will become commonplace to make phone calls over the Internet, download the bulk of your home entertainment, and play live interactive video games – all using the same powerful Internet connection. While price will remain king for some time, a shift is clearly happening. And I think we will be stunned by the speed of change.”