New research from uSwitch claims that roughly 10 million of us are paying too much for our broadband service, throwing a combined £621m away each year:


Typically uSwitch, being a price comparison service, has somewhat of a vested interest in making everybody want to swap providers. Unfortunately Web-User's item doesn't detail how the survey itself was done or what questions were asked.

Judging the market on price alone gives a somewhat one dimensional impression, overlooking other key factors such as data consumption (limits), additional services, support quality and performance.

The example above is also a poor choice given that ntl:Telewest is the only major cable broadband provider in England. Cable and ADSL are different technologies and swapping between them can be tedious, depending on location. Paying less doesn’t necessarily mean you’re getting a better value for money.