UK Ethnic Minority Groups Love Broadband
Posted: 21st Jun, 2007 By: MarkJ
Ofcom's latest research into the UK's ethnic minority groups (EMGs) has revealed that those with Internet access are more likely to have broadband and to use and depend on a mobile phone than the rest of the population:
The report also shows that, when choosing communications services, EMG adults are more likely to take their childrens needs into account. When asked the reasons for having the Internet at home, some 74% of EMG adults mentioned their childrens education compared to a UK average of 47%.
The report shows that take-up levels of telecoms and internet services among people from EMGs compare favourably to the overall UK population. Of all internet users in the UK, a higher proportion of people from EMGs have broadband (80%) than the UK average (74%). Some 86% of EMG households have a fixed-line telephone (89% UK) and mobile take-up was higher among EMGs (83% vs. 80% UK average).
Many more people from EMGs (44%) rely primarily on their mobile to receive calls than the UK population (31%). Also, a higher proportion of EMGs (43%) are on mobile phone contracts (as opposed to prepay) than the general UK population (33%).
EMG households spend more on fixed line telephone services. Some 32% of EMG households spend £71 per month or more on fixed line services, compared to just 25% of all UK households.
Many more people from EMGs (44%) rely primarily on their mobile to receive calls than the UK population (31%). Also, a higher proportion of EMGs (43%) are on mobile phone contracts (as opposed to prepay) than the general UK population (33%).
EMG households spend more on fixed line telephone services. Some 32% of EMG households spend £71 per month or more on fixed line services, compared to just 25% of all UK households.
The report also shows that, when choosing communications services, EMG adults are more likely to take their childrens needs into account. When asked the reasons for having the Internet at home, some 74% of EMG adults mentioned their childrens education compared to a UK average of 47%.
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