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BT Vision Details Internet TV Football Deal
By: MarkJ - 16 July, 2007 (1:21 PM)

Customers of BT's broadband Internet TV (IPTV) service, BT Vision, will soon be able to view hundreds of Premier League football matches from just £4 per month:

his service allows fans to catch-up with more matches in full than any other service and for just £4 a month. Fans will be able to choose from Premier League matches just hours after the action - at a time of their choosing - and they can combine the service with a package of live English and Scottish matches from Setanta Sports for only £12 a month.

BT Vision Sport is ideal for fans who have BT Total Broadband but who are unwilling, or unable, to pay high TV sports subscriptions. BT’s “near live” service includes 242 Premier League matches per season and – through a new deal announced today - up to 125 Coca Cola League and Carling Cup games. Fans can also access Setanta Sports’ live action which includes 46 Premier League matches from England and 60 from Scotland (including all the old firm derbies) as well as action from other European football leagues, US PGA tour golf, Nascar and Magners League rugby. BT Vision also offers a library of classic sporting action and documentaries available on demand and supplied by sporting giants ESPN and IMG.

BT Vision Sport offers the most inclusive approach to pricing in the market with prices to suit every budget. Fans can pay £1.99 to watch one of the 242 near-live matches - the first time full Barclays Premier League matches have been available without a TV subscription - or they can choose a subscription which includes all the near-live action for £4 a month. Fans who want Setanta’s live action in addition to BT’s 242 near live matches can get this through the £12 “Total” package which delivers 75 per cent of all Barclays Premier League matches in full.


Hopefully BT aren't taking too much of a risk with such content, it has a tendency to become very costly if things go wrong (e.g. ITV/On Digital). On the other hand BSkyB probably wouldn't be as dominant today without it.

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