Home » 

UK ISP News Archives

 » 
Sponsored Links

TV More Popular Than The Internet

Posted: 24th Mar, 2006 By: MarkJ
Contradicting previous studies, the Institute of Practitioners in Advertising has claimed that Television remains the more dominant medium over Internet surfing:

TV remains the lead medium for the majority of adults - this is true for all age groups and is irrespective of internet access.

The media hierarchy in hours for all adults between Monday and Friday is: 3.9 television, 1.3 hours radio and 0.8 internet. On Saturday and Sunday this changes to: 4.5 television, 1.5 radio and 1.0 internet.

On a typical weekday a 15-24 year old home internet user spends 2 hours surfing the internet - this rises to 2.4 hours at the weekend and averages 14.8 hours for the week.


The findings, which are said by the owners to be more conclusive and cover 5,000 people, also note how e-mail communication (49%) dominates text messaging (29%), pen and paper (13%) and Instant Messaging (10%).

It just goes to show how unreliable research can sometimes be, with results changing depending on who, what, how many, when and where they are conducted. More @ Web-User.
Search ISP News
Search ISP Listings
Search ISP Reviews
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £24.00
132Mbps
Gift: None
Shell Energy UK ISP Logo
Shell Energy £26.99
109Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £15.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £21.00
150Mbps
Gift: £25 Love2Shop Card
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All

Helpful ISP Guides and Tips

Sponsored Links
The Top 15 Category Tags
  1. FTTP (5473)
  2. BT (3505)
  3. Politics (2525)
  4. Openreach (2291)
  5. Business (2251)
  6. Building Digital UK (2234)
  7. FTTC (2041)
  8. Mobile Broadband (1961)
  9. Statistics (1780)
  10. 4G (1654)
  11. Virgin Media (1608)
  12. Ofcom Regulation (1451)
  13. Fibre Optic (1392)
  14. Wireless Internet (1386)
  15. FTTH (1381)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules