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ASA Carphone Warehouse Complaints

Posted: 21st Apr, 2006 By: MarkJ
The Advertising Standards Authority (ASA) has reportedly received over a dozen complaints regarding Carphone Warehouse's new 'free broadband forever' promotion, specifically focusing on the use of "FREE":

Customers have written to the ASA to complain about the term "free" (how can it be free if we have to pay a £30 connection fee, they say) and "forever" (it's only "forever" as long as users are subscribed to the Carphone service).

People have also written to the ad watchdog to question the lack of availability of the service (it will only be available to 70 per cent of the population at that price).


The Register reports that a decision on whether to investigate the complaints will be taken by the ASA shortly, although at best it would probably just mean a slap on the wrist (ad change/removal request).

Either way the ASA has somewhat of a difficult task because the wording is largely explained in the fine print.
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