Posted: 20th Mar, 2006 By: MarkJ
BT has finally named its next generation Internet TV (IPTV) service,
BT Vision. The product will combine the video-on-demand delivery advantages of a broadband connection with Freeview reception and a hard disk video recorder:
BTs most recent announcements of content deals for the new service include a deal with leading TV production company Endemol to license programming and develop cutting-edge interactive content for BT Vision. The company also recently signed a deal with Cartoon Network to license its most popular programming such as the Powerpuff Girls and Dexters Laboratory and to develop interactive content for BT Vision.
BT Vision will also benefit from content deals already announced with some of the worlds biggest entertainment companies including BBC Worldwide, Paramount and Warner Music Group, factual powerhouse National Geographic Channel and with kids TV programming leaders HIT Entertainment and Nelvana. BT will unveil further big name deals throughout the year as it builds towards launch.
Customers will be able to choose from a wide range of on-demand film, music and television programming as well as a groundbreaking interactive and communications service, all available through their TV sets.
The service will be a world-first, combining access to digital-terrestrial channels through the aerial with broadband-powered video on demand. This unique combination, delivered on a software platform powered by Microsoft and through a set-top box made by leading manufacturer Philips, will allow customers choice, control and convenience. Unlike other pay-TV services, there will be no mandatory monthly subscription.
BT Vision will be enabled by the BT Hub, the device which is at the heart of BTs strategy for the converged home. The hub will also allow wireless networking for the familys PCs and laptops and up to five different calls to be made at the same time using voice over internet technology.The service will be open to BT Broadband customers first and later expanded out to include other UK ISP's. Sadly there's no clear information on whether or not BT's new product will take advantage of newer Hi-Def TV's.