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Nildram 8Mbps Trial & Broadband Stats

Posted: 22nd Feb, 2006 By: MarkJ
Nildram has reported on BT's recent extension to its 8Mbps (MAX) ADSL trial, while also taking the time to have a pop at the latest ONS UK Internet statistics. The ISP points to how even slower speed services (256Kbps) are still classed as broadband:

Currently, according to ONS’ definition, any ‘always on’ connection is classified as broadband – so 256k and 8Mb connections are both lumped together. Most ISPs are now offering 2Mb as standard. At Nildram, we’ve just gone live with seventy-five 8Mb exchanges, while our parent company PIPEX is heavily investing in Local Loop Unbundling (LLU), which will lead to speeds of up to 24Mb in the near future. While most people don’t really need 24Mb at the moment, businesses in particular need a bit more muscle that 256k.

The danger is that broadband will begin to lose its meaning; a bit like the word "standard", which used to be used positively – i.e. "setting the standard". Now a "standard" is the smallest sized drink you can buy in a café.

It’s unknown how much further the broadband market will grow. According to Datamonitor, demand for broadband will peter out in the next two years, as the market matures, resulting in most new business coming from migrations. Certainly our own experience bears this out – new business from migrations from other ISPs has doubled year on year since 2004.


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Nildram has added a further 22 exchanges to its 8Mb broadband trial, taking the total number to 75. As part of the BT Max programme, the trial of the super-fast broadband has been extended throughout the country to allow more users to take advantage of the faster speeds.

New Nildram customers have until March 7th to join the trial, after this it will continue to run for existing subscribers until the end of March, when the 8Mb speeds will start to be rolled out nationally. The trial enables users of Nildram’s Business Broadband, Broadband 2, Broadband2gO and Broadband2gO Lite packages to experience speeds of up to 8Mb and access numerous other benefits, such as voice calls over the Internet and faster downloading of large files.

For further information, or to sign up for the trial, please visit http://broadband.nildram.net/8mb_trial/business.php
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