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Virgin/NTL Deal Means Better Support
By: MarkJ - 05 April, 2006 (9:35 AM)

Reportedly one of the additional merits to yesterdays NTL:Telewest / Virgin Mobile deal could be improved customer support, something NTL has historically been in desperate need of:

But one of the consequences of the merger is the decision to export Virgin's "keep punters happy" approach into the larger company.

At the analysts' briefing this afternoon, it was revealed that there would be "significant participation from the Virgin Group and Virgin Management to secure Virgin culture and ideals throughout the organisation", which would lead to "significant operational improvements with increase in broadband sales and improvement in customer care".

Execs also talked of "Virgin know-how [to be employed] to enhance customer facing functions".

More @ The Register.

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