Unlimited Broadband WiFi @ £11.99
Posted: 02nd May, 2006 By: MarkJ
Broadband wireless (Wi-Fi) hotspot operator The Cloud has today announced a "radical new low pricing structure", which aims to make "unlimited" WiFi access available for just £11.99 across its 7,000 UK indoor hotspots and outdoor hotzones:
The new unlimited flat rate package, called UltraWiFi, will be available from 1st July 2006 at a price of £11.99 a month with a 12 month subscription, and £11.99 a week on a pay-as-you-go basis. This sets a completely new pricing model for WiFi access.
Now by changing the way WiFi access is priced, The Cloud believes it is making it possible for even more applications and services to use WiFi connectivity, as well as making Internet access on the move affordable to everyone.
George Polk, CEO, The Cloud comments: The unwired lifestyle is hugely attractive and successful over 2 million people in the UK have installed WiFi access points in their homes and 30% of companies have deployed WiFi in their offices. UltraWiFi now makes it possible to take that powerful, always on, always connected experience out of the home and the office into the wide world.
The Cloud has been working very hard for the last year with leading brands such as BT, O2, Skype, Vonage and Nintendo to make the WiFi mobility world real. Now by removing price as a barrier and structuring it so people can now be connected all the time at no additional cost, UltraWiFi enables a world where your computer, your music player, your camera or your low cost VoIP phone is always connected to your Internet world. Convergence is sweeping the telecoms market and changing the rules; UltraWiFi is the latest step in blowing away the barriers and liberating WiFi to be everything it can be.
This latest innovation from The Cloud will be introduced at the same time as The Cloud switches on its new city centre hotzones in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Manchester, Nottingham and Oxford, along with the London boroughs of Kensington and Chelsea, Camden and Islington.
In addition to the new hotzones coverage, people will be able to log on and use unlimited WiFi at Cloud hotspots located at BAA airports, regional airports, First Great Western train stations, Coffee Republic outlets, Little Chef cafés, Swallow Hotels and over 4,000 pubs and regional hotels across the country, as well as the business district of Canary Wharf.
The Cloud is also building the new WiFi network for the City of London, to be launched in late summer 2006.
Disappointingly the press release doesn't detail much about the package itself, nor does it mention anything extra on their website: http://www.thecloud.net .
In other words we'll have to wait until July to find out what the real substance of UltraWiFi will be, although at £11.99 per month it's sure to gain a lot of interest.
Meanwhile we couldn't quite comprehend how they can offer an 'unlimited flat rate' package for £11.99 per month and then again for the same price, with the same description, except weekly as a pay-as-you-go option?
The new unlimited flat rate package, called UltraWiFi, will be available from 1st July 2006 at a price of £11.99 a month with a 12 month subscription, and £11.99 a week on a pay-as-you-go basis. This sets a completely new pricing model for WiFi access.
Now by changing the way WiFi access is priced, The Cloud believes it is making it possible for even more applications and services to use WiFi connectivity, as well as making Internet access on the move affordable to everyone.
George Polk, CEO, The Cloud comments: The unwired lifestyle is hugely attractive and successful over 2 million people in the UK have installed WiFi access points in their homes and 30% of companies have deployed WiFi in their offices. UltraWiFi now makes it possible to take that powerful, always on, always connected experience out of the home and the office into the wide world.
The Cloud has been working very hard for the last year with leading brands such as BT, O2, Skype, Vonage and Nintendo to make the WiFi mobility world real. Now by removing price as a barrier and structuring it so people can now be connected all the time at no additional cost, UltraWiFi enables a world where your computer, your music player, your camera or your low cost VoIP phone is always connected to your Internet world. Convergence is sweeping the telecoms market and changing the rules; UltraWiFi is the latest step in blowing away the barriers and liberating WiFi to be everything it can be.
This latest innovation from The Cloud will be introduced at the same time as The Cloud switches on its new city centre hotzones in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Manchester, Nottingham and Oxford, along with the London boroughs of Kensington and Chelsea, Camden and Islington.
In addition to the new hotzones coverage, people will be able to log on and use unlimited WiFi at Cloud hotspots located at BAA airports, regional airports, First Great Western train stations, Coffee Republic outlets, Little Chef cafés, Swallow Hotels and over 4,000 pubs and regional hotels across the country, as well as the business district of Canary Wharf.
The Cloud is also building the new WiFi network for the City of London, to be launched in late summer 2006.
Disappointingly the press release doesn't detail much about the package itself, nor does it mention anything extra on their website: http://www.thecloud.net .
In other words we'll have to wait until July to find out what the real substance of UltraWiFi will be, although at £11.99 per month it's sure to gain a lot of interest.
Meanwhile we couldn't quite comprehend how they can offer an 'unlimited flat rate' package for £11.99 per month and then again for the same price, with the same description, except weekly as a pay-as-you-go option?
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