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Broadband Helps Make a Happy UK Home

Posted: 30th May, 2008 By: MarkJ
The latest research from O2 has revealed that having a good broadband connection helps to foster a happy home, with 39% saying it is the item they cannot live without. The nationwide survey found that you are more likely to live in a happy home if you can tick the following seven criteria:

1) You live in Brighton. 94% of Brighton residents claim they have a happy home compared with the national average of 85%. Other cities at the top of the happy homes league table include Leeds (92%), Edinburgh (91%) and Cardiff (90%). Belfast (71%), Coventry and Newcastle (both 75%) reside at the bottom of the league table.

2) You are aged 45 or over. Forget the Victor Meldrew stereotype; the older we get, the happier our homes become. 85% of people aged 45 or over said they had a happy home, compared with 75% of those aged between 16 and 24

3) You are married. 88% of married people describe their home as happy compared with just 70% of singletons. Perhaps surprisingly, 84% of divorcees claim they too live in happy homes!

4) You have two or more children. Families with two or more children are happier (84%) than those without children (73%)

5) You earn between £25-34k. An average salary(2) brings the most happiness (89%), though it appear that money can buy happiness with high-flyers earning £55k only just behind (87%)

6) You have friendly neighbours. 50% of respondents claim that having a good relationship with their neighbours helps create a happy home. Outdoor space to enjoy the British weather ranks highly (48%) as does living close to family members (38%)

7) You have a broadband connection. Surfing the net has now truly become a way of life with nearly four in ten (39%) saying broadband is the item they cannot live without, well ahead of a television (23%), a dishwasher (5%) or a shed (1%)

According to the survey, Brighton has the happiest homes and Belfast has the unhappiest homes in the UK:

The Happy Homes league table

1. Brighton - 93.8%
2. Leeds – 91.9%
3. Edinburgh – 91.3%
4. Cardiff – 90.2%
5. Plymouth – 88%
6. Birmingham – 87.2%
7. Liverpool -87.1%
8. Sheffield – 86.1%
9. London – 84%
10. Southampton – 83.8%
11. Manchester – 83%
12. Bristol – 81.7%
13. Glasgow – 76.7%
14. Nottingham – 75.4%
15. Newcastle – 75%
15. Coventry – 75%
16. Belfast – 70.6%
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