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ISP PlusNet Sees Slowdown in Streaming Usage

Posted: 15th May, 2008 By: MarkJ
UK ISP Plusnet reports that streaming (IPTV etc.) usage on its broadband platform appears to be slowing after an initial growth spurt earlier in the year. February 2008 saw a near 25% increase in streaming traffic per day over January, but by March that had slowed to 6.61% over February and April was up only 3.19% per day over March:

Dave Tomlinson said, "So it looks like we’re getting towards the plateau in terms of the current trends of streaming. Of course this doesn’t mean it will stay like this, our expectations are that this is just a natural levelling off which will ultimately take a further upward curve either as applications like iPlayer and ITV’s recently launched catch-up service become even more mass market or as more applications become available (plenty more content on the horizon) or as the quality (and thus bit-rate and actual usage) increases.

We might also see a shift in usage habits as different shows are on TV and with the weather. The sunnier days we’ve had this last week or so has certainly meant that there are a few less people online or people are going online later or for less time as they enjoy the long bank holiday weekend and the warmer evenings.
"

Per customer, streaming increased by just 1.54% in April over March, a decrease from 4.66% in March and 23.04% in February. Evening (4pm - midnight) streaming downloads account for 9.47% of the available network capacity. Up from 8.81% in March and 8.27% in February (and 4.86% in August last year). Total streaming (upload and download across the whole day) now accounts for 6.39% of all usage, up from 6.05% last month. More @ PlusNet's Community Site.
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