ASA: We concluded that three of the four features outlined by BT (the BT Home Hub phone, full Norton Security suite and unlimited inclusive wi-fi minutes in BT Fon hotspots) were significant differences between the services that were likely to influence consumers' evaluation of the comparison and therefore should have been included in the ad. We considered that these differences should have been stated prominently in order to ensure those BT customers to whom the ad was addressed could make a fair comparison of the packages before deciding whether to switch.

We told Orange to amend the ad and to ensure that the significant differences highlighted were stated prominently. We reminded Orange that ads should include any differences in packages under comparison likely to influence consumers evaluation of that comparison and that significant conditions should be stated prominently.

The on-screen text stated "Hub from £30. Handset from £39.99. BT Line required. Subject to availability. Parental Controls is not Mac compatible. New customers only. Exclusions/conditions apply." The voice-over stated "Unlike some Broadband providers BT Total Broadband comes with parental controls as standard for as long as you want them, so you know your kids are protected."