The ASA was concerned by Redtens lack of response and apparent disregard for the Code, which was a breach of CAP Code clause 2.6 (Non-response). We reminded them of their obligations under the Code and told them to respond promptly in future.

We understood that Redten had recently changed broadband provider. We noted complainants had since reported that their downloads had been capped at 5 GB or 15 GB and when that point was reached their service was reduced to dial-up speed. We also noted the ad stated that the broadband package was subject to a fair usage policy. Because we had not seen evidence to show that the download cap excluded only atypical users, or that customers were able to obtain an upgrade to 24 Mb free of charge, we concluded that the claims "Unlimited broadband", "Unlimited downloads" and "Free upgrade to 24Mb broadband" were misleading.

http://www.asab.org.uk/asa/adjudications/Public/TF_ADJ_44708.htm