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Virgin Media Upgrades 2Mbps Broadband Users to 10Mbps

Posted: 24th Feb, 2009 By: MarkJ
UK ISP Virgin Media has this morning pledged to upgrade customers that still reside on its recently discontinued 2Mbps M broadband package (original news) to the faster speed of 10Mbps (L) without charge. The move is all thanks to VM's recent network capacity upgrades, which included adding support for its new ultrafast 50Mbps product.

Virgin Media's fibre optic/coax based portfolio of broadband packages will now comprise of an 'up to 10Mb' (L), 'up to 20Mb' (XL) and the recently launched 'up to 50Mb' (XXL) service. Prices start from just £14 per month for the 10Mbps package when taken with Virgin's phone line service (+£11 per month):

Neil Berkett, chief executive of Virgin Media said: "Our entry-level broadband product is now twice the speed of comparable services and, with our new 10-20-50 range, we clearly offer the highest quality broadband service in the UK.

The migration of millions of 2Mb customers to 10Mb is only possible because of the power of our next generation network and is just one example of how we are creating exciting propositions for consumers which provide transformational experiences and go way beyond their expectations.

Coupled with our recently launched 50Mb service, we are proactively developing the UK's broadband market, driving consumer expectations and the demand for high speed broadband services.
"

The migration of customers from VM's 2Mbps to 10Mbps (L) service is expected to take place from May this year and is believed to represent the largest-scale speed upgrade ever to take place in the UK for a single ISP. It’s certainly going to make a lot of the providers customers very happy, although Virgin does have a good history with offering free speed boost regrades.

Virgin Media claims that the new baseline service also supports the Government's Digital Britain (Lord Carter) policy agenda and reinforces the operators’ position as the catalyst for next generation high speed broadband adoption.
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