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Be Broadband Gives Customers Control Over Their Connections

Posted: 07th Oct, 2008 By: MarkJ
UK ISP Be Broadband (O2) has given customers new controls that allow them to change the settings of their internet connection to be optimised for what they do online. There are four settings, which have been designed to cater for a different kind of user by adjusting the line db noise margin and interleave settings:

Standard setting [6db Noise Margin]
For everyday broadband usage.

Optimise for speed [3db Noise Margin]
Designed for those who consume a lot of media over the internet, such as watching videos on Youtube and BBC iPlayer.

Optimise for reliability [9db Noise Margin]
For those who spend a large amount of time online and need to guarantee the least amount of downtime, which is great for people that use VoIP services such as Skype.

Gaming Mode [Fastpath / Interleaved]
This optimises internet connections so that gamers get a quicker response time when connecting to servers.

Be members can optimise the settings of their connection by logging in to their online Member Centre. From there they select from 4 radio buttons on the front page member account screen:

Felix Geyr, Managing Director of Be Broadband, said: “As consumers become increasingly sophisticated in their internet needs, the one size fits all approach will no longer suffice. Be’s customised approach is like tuning the engine of a car to get the best performance. While the speed of your internet is still dependent upon your individual broadband connection, this new service will allow Be members to get the most out of their broadband.”

We suspect that most of Be's customers won't need to tweak the 'reliability' setting because the provider is already well known for its service stability. No doubt the speed and gaming options will prove to be popular, although customers shouldn’t expect significant differences in speed.

It's also worth pointing out that other ISPs are capable of making these tweaks too, although direct control is rarely given to the customer and we congratulate Be for doing that. Installing a BT iPlate couldn't hurt either.
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