Home » 

UK ISP News Archives

 » 
Sponsored Links

Orange UK Closes the Book on Phorm Adoption

Posted: 30th Oct, 2008 By: MarkJ
Orange UK (France Telecom) has told the Financial Times newspaper that while there was still "huge potential" for broadband customers’ data to be used in target advertising, it would not be adopting Phorm because of related privacy concerns:

Paul-François Fournier, senior vice-president of Orange’s online advertising division, told the FT: "Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that ... The way it was proposed, the privacy issue was too strong"

To be fair Orange has only ever expressed an interest in Phorm, unlike BT and TalkTalk (The Carphone Warehouse) that appear to be preparing the system for launch. Phorm works with ISPs to monitor what websites you visit for use in targeted advertising campaigns, though its methods have raised many legal and privacy concerns:

Kent Ertugrul, Phorm’s chief executive, said that independent auditors had established Phorm as the “gold standard for privacy by quite some way. We have spoken with the entire online advertising industry, most major ISPs [including Orange], many, if not most, of the major advertisers – and this is an idea whose time has come,” said Mr Ertugrul.

Phorm is still understood to be in the "advanced" stages of shopping its service to several other as yet unidentified ISPs. Many consumers will no doubt be pleased that at least one of the major providers has taken a stand against it.

Meanwhile BT (Webwise) is currently in the process of running Phorm's first public UK trial, while Orange is likely to survey its customers to find out what data they would or would not be comfortable sharing.
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £24.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
150,000+ Customers | View More ISPs
 Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £22.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Modest Availability | View More ISPs
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £24.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £22.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
Sponsored Links
The Top 15 Category Tags
  1. FTTP (5727)
  2. BT (3575)
  3. Politics (2606)
  4. Openreach (2342)
  5. Business (2325)
  6. Building Digital UK (2278)
  7. FTTC (2061)
  8. Mobile Broadband (2047)
  9. Statistics (1830)
  10. 4G (1730)
  11. Virgin Media (1677)
  12. Ofcom Regulation (1500)
  13. Fibre Optic (1428)
  14. Wireless Internet (1420)
  15. FTTH (1383)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules