Posted: 30th Sep, 2008 By: MarkJ
Sixteen of the world's best known IT and mobile companies have today united behind a GSMA-led initiative to create a new category of always-connected
Mobile Broadband devices, which will be officially identified by the following service mark:
Devices, such as laptops, pda's and mobile phones, that include this mark will be those deemed to have
Mobile Broadband compatible technology preinstalled. Naturally many devices already on-sale have this too, though at present it's usually referred to more technically as
HSPA (HSDPA / HSUPA):
"
Mobile Broadband is like a home or office broadband connection with one crucial difference: freedom. Freedom from hot spots, freedom from complexity and freedom from security concerns," said Michael OHara, CMO of the GSMA.
"
Today, 16 of the worlds largest technology companies have committed to change the way people get online forever. This commitment is manifested in a service mark that we expect to see on several hundred thousand notebooks in the shops by the holiday season. The Mobile Broadband badge will assure consumers that the devices they buy will always connect wherever Mobile Broadband is available and that they can expect a high standard of simplicity and mobility."
Wireless Intelligence claims that over 55 million people currently subscribe to
Mobile Broadband services in 91 countries, a number expected to grow by 4 million per month by the end of 2008.