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Virgin Media Adds BBC iPlayer to TV Platform

Posted: 30th Apr, 2008 By: MarkJ
Virgin Media today announced a new partnership with the BBC to launch iPlayer onto its platform, making its 3.5 million TV customers the first in the UK to get the popular service via a TV platform.

Viewers using BBC iPlayer on Virgin Media will be able to watch full screen pictures at full quality on their television set without the need for downloading. The service had previously only been available from the BBC as a downloadable P2P based client or streamed through their website:

Malcolm Wall, CEO of Content at Virgin Media, said: “We're delighted to be the first TV platform in the UK to offer our customers BBC iPlayer as part of our on-demand service. The enormous success of iPlayer online has demonstrated the desire TV viewers have for viewing quality programmes at a time that suits them, and now it's available from the comfort of the living room. Virgin Media is proud to be working with the BBC to continue to lead this revolution in TV viewing.”

Ashley Highfield, BBC Director of Future Media and Technology said: “We have always envisaged BBC iPlayer on a TV platform and in the living room and are delighted that by working with Virgin Media, this ambition has today been realised. This partnership takes us a step closer to transforming the way our audiences watch TV. It also further underlines our commitment to making BBC iPlayer a multiplatform offering that appeals to a wide range of audiences.”

The move may also ease some of the strain being placed on Virgin Media's broadband network, which in recent weeks has caused some high profile controversy (Related iPlayer News).
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