Warnings For Telco's & Broadband TV
Posted: 22nd Sep, 2004 By: MarkJ
Research group Analysis has warned that network operators (such as BT?) hoping to take a bite out of broadband TV (video-on-demand) style services may be disappointed:
Margaret Hopkins, the reports author, said: Broadband service providers have to decide whether TV is worth the risk involved in investing heavily to reach the scale necessary to make a profit.
It may be better to form a partnership with an existing aggregator from a satellite or cable platform, or to create an open media platform to attract a number of third-party content providers.
The business case for broadband entertainment is based on slim margins, Analysys Research has found.
The research is unlikely to dissuade operators and ISP's from further developing such technology, although they'll have many hurdles to overcome. More @ netimperative.com .
Margaret Hopkins, the reports author, said: Broadband service providers have to decide whether TV is worth the risk involved in investing heavily to reach the scale necessary to make a profit.
It may be better to form a partnership with an existing aggregator from a satellite or cable platform, or to create an open media platform to attract a number of third-party content providers.
The business case for broadband entertainment is based on slim margins, Analysys Research has found.
The research is unlikely to dissuade operators and ISP's from further developing such technology, although they'll have many hurdles to overcome. More @ netimperative.com .
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