National Internet Shopping Day?
Posted: 24th Jul, 2003 By: MarkJ
Yes that's correct, today is officially 'Internet Shopping Day', thus youre all encouraged to go online and buy stuff - how nice:
the campaign run by etailing industry body Interactive Media and Retail Group (IMRG) is hoping to target the 18 million or so adults in the UK with access to the Net who have not yet ventured online to shop.
Although the campaign has been running all month, today is the "big one" with the chance for shoppers to win more than £4 million worth of prizes, offers and discounts. There are also campaigns to promote safe shopping as well as bagfuls of encouragement to get people to take their first steps online. And it's amusing stuff.
"Never shopped online before?" asks the blurb. "Don't be too embarrassed about it, but don't put it off any longer. Shopping online is what smart people are routinely doing these days. And we're here to help you get started."
The Register notes a prediction by Forrester Research, which estimates that UK online sales are set to grow 46% this year from £7.1 billion in 2002 to £10.4 billion in 2003.
I'll just go do my part by not winning a £10 bid on eBay for a £200,000 sports car.
the campaign run by etailing industry body Interactive Media and Retail Group (IMRG) is hoping to target the 18 million or so adults in the UK with access to the Net who have not yet ventured online to shop.
Although the campaign has been running all month, today is the "big one" with the chance for shoppers to win more than £4 million worth of prizes, offers and discounts. There are also campaigns to promote safe shopping as well as bagfuls of encouragement to get people to take their first steps online. And it's amusing stuff.
"Never shopped online before?" asks the blurb. "Don't be too embarrassed about it, but don't put it off any longer. Shopping online is what smart people are routinely doing these days. And we're here to help you get started."
The Register notes a prediction by Forrester Research, which estimates that UK online sales are set to grow 46% this year from £7.1 billion in 2002 to £10.4 billion in 2003.
I'll just go do my part by not winning a £10 bid on eBay for a £200,000 sports car.
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