Comet Preps Own Telco Service
Posted: 19th May, 2003 By: MarkJ
Comet has joined both Tesco and Sainburys by launching its own Telecoms service to rival BT. The electronics retailer has teamed up with Telco Global to offer the residential telephony service, which it calls 2Talk4Less:
Comet MD Simon Fox: "Of more than 2 million people that walk through Comet's doors each month, eight out of ten still use BT for their calls that's over 1.6 million customers every month who could save using 2Talk4Less. The message is simple but powerful: 'same line, same number, same phone the only difference is lower bills.'"
Under the agreement, Telco Global - which has annualised revenues of more than £200m - will manage all aspects of the customer relationship, while Comet flogs the service though its 250 stores.
Like other companies jumping on the telecoms bandwagon, Comet's service is based on Carrier Pre-Selection (CPS), which will allows punters to change supplier without having to tap in a prefix or install kit.
The Register notes that Comet estimates savings in the region of 30%, which doesn't separate it that much, if at all, from similar offers by Tesco etc.
Comet MD Simon Fox: "Of more than 2 million people that walk through Comet's doors each month, eight out of ten still use BT for their calls that's over 1.6 million customers every month who could save using 2Talk4Less. The message is simple but powerful: 'same line, same number, same phone the only difference is lower bills.'"
Under the agreement, Telco Global - which has annualised revenues of more than £200m - will manage all aspects of the customer relationship, while Comet flogs the service though its 250 stores.
Like other companies jumping on the telecoms bandwagon, Comet's service is based on Carrier Pre-Selection (CPS), which will allows punters to change supplier without having to tap in a prefix or install kit.
The Register notes that Comet estimates savings in the region of 30%, which doesn't separate it that much, if at all, from similar offers by Tesco etc.
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