E-Mail SPAM Costs Businesses £3Bn
Posted: 22nd May, 2003 By: MarkJ
Research from Yahoo! has found that junk e-mail (SPAM) is costing UK businesses roughly three billion pounds each year. In response the Internet company has launched a new campaign to help inform and thus tackle the problem:
The initiative is part of a world wide Dump The Junk Day, aimed at advising people never to reply to junk e-mails or forward them to friends.
John Webb, head of Yahoo Mail in the UK, said: "Our research shows that many British internet surfers don't have the knowledge to tackle junk mail effectively with over half of Britons actually helping to perpetuate the junk mail cycle."
Yahoo predicted that by mid-July, junk mail will exceed legitimate e-mails for the first time.
Hopefully such campaigns will have an impact, but thats wishful thinking. More @ BBC News Online.
The initiative is part of a world wide Dump The Junk Day, aimed at advising people never to reply to junk e-mails or forward them to friends.
John Webb, head of Yahoo Mail in the UK, said: "Our research shows that many British internet surfers don't have the knowledge to tackle junk mail effectively with over half of Britons actually helping to perpetuate the junk mail cycle."
Yahoo predicted that by mid-July, junk mail will exceed legitimate e-mails for the first time.
Hopefully such campaigns will have an impact, but thats wishful thinking. More @ BBC News Online.
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