Posted: 11th Jun, 2003 By: MarkJ
No surprises that yet another survey, this time conducted by analysts at IDC, has found that European broadband access doubled during 2002 to 13.4 million surfers:
The increasing availability of broadband services, greater customer choice, more affordable packages, and increasing Internet usage were all cited as factors key to the rise in take-up of broadband.
As a result, analysts at IDC reckon the number of BB connections could hit almost 62 million in 2007, helping to generate a whopping $27bn in revenues.
But as broadband becomes more mass market, it seems ISPs will have to do more to make themselves stand out from the crowd. Said IDC analyst Jan Hein Bakkers: "As the market is maturing, an increasing number of operators will have to differentiate their product portfolios, to appeal to as wide an audience as possible."
Could this signal a return to ISPs fighting on points of content and service rather than price? More @ the Register.