Broadband Users Reject Content
Posted: 24th Jun, 2003 By: MarkJ
It's not directly UK related, yet a survey of 525 USA broadband enabled households has found that most subscribers are attracted by lower costs, performance and not glossy multimedia content:
The study, conducted by market research firm Strategy Analytics, also showed that broadband households check email and search for information more than access audio or video content.
"The broadband market today in the US is still being driven heavily by access and basic features and availability rather than a move to what we've all been waiting for -- where premium services and content would become more important," said James Penhune, a Strategy Analytics analyst.
The findings fly in the face of lofty predictions among media and Internet companies that video clips and streaming music would be the primary driver for broadband. While broadband penetration has reached 19 million US households, multimedia content still plays second fiddle to narrowband applications such as email.
ZDNet's item doesn't come as much of a surprise, we've known for sometime now that surfers, even in the UK, care more about cheap and speedy access to the basics than video etc. However, the growth of online music services could well change things.
The study, conducted by market research firm Strategy Analytics, also showed that broadband households check email and search for information more than access audio or video content.
"The broadband market today in the US is still being driven heavily by access and basic features and availability rather than a move to what we've all been waiting for -- where premium services and content would become more important," said James Penhune, a Strategy Analytics analyst.
The findings fly in the face of lofty predictions among media and Internet companies that video clips and streaming music would be the primary driver for broadband. While broadband penetration has reached 19 million US households, multimedia content still plays second fiddle to narrowband applications such as email.
ZDNet's item doesn't come as much of a surprise, we've known for sometime now that surfers, even in the UK, care more about cheap and speedy access to the basics than video etc. However, the growth of online music services could well change things.
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