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Direct WWW Browsing To Die Out?
By: MarkJ - 02 January, 2004 (1:48 PM)

New research from Nielsen//NetRatings has suggested that 67% of surfers access the Internet using a non-browser application (media players etc.):

The Internet is increasingly working its way into applications outside the browser, blurring the lines between the desktop and the online world, according to Nielsen//NetRatings. "With 76 percent of Web surfers using Internet applications, functionality has grown beyond the browser to become a fundamental piece of the overall desktop," said Nielsen//NetRatings analyst Abha Bhagat, in a statement.

The most popular application in December was Windows Media Player, reaching 34 percent of Internet users; AOL Instant Messenger, reaching 20.27 percent; RealNetworks' players, reaching 19.76 percent; MSN Messenger, reaching 19.31 percent; and Yahoo Messenger, reaching 12.26 percent.


To date the humble web browser still remains the best tool for surfing website pages, although the above statistics do hint at the potential for a more integrated future.

What would this mean for ordinary web pages though? Could such a thing restrict rather than aid the online world? Perhaps predicting the demise of our beloved www browsing software is still too far fetched. More @ ZDNet.


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