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NTL Prepares Broadband TV Channel?

Posted: 19th Feb, 2004 By: MarkJ
The Guardian newspaper has reported of rumours that NTL is preparing to launch a new TV channel on the Sky platform called 'Broadband World'. The station would be an information and advertising channel covering hi-speed services and their use etc.:

And, to mirror AOL's faith in Dixons-type shoppers, the channel is set to be placed alongside QVC and other shopping channels on the electronic programme guide.

NTL has had aspirations for some time to boost itself into a mass market broadband supplier over and above its 2.8 million cable customers. The channel will help it to do this, but the company has yet to announce anything officially.

Chris Bunyan, head of internet services for NTL, will say that he has looked at broadband in retail outlets but has dismissed the idea because of the amount of cash needed to generate enough incentives for the sales teams. "We need to focus on what broadband does for the customer, not what broadband is and that's the key change in our message."


Thanks to Anne for pointing this snippet of news out.
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