Plusnet Touts £18.99 Broadband Offer
Posted: 01st Mar, 2004 By: MarkJ
Unsurprisingly UK ISP Plusnet has used today's BT announcement of sub-£20 ADSL to promote its own broadband product of a similar price - Home Surf. The ISP is now including a free USB modem with the package:
PlusNet still leads the way on sub-£20 broadband
PlusNet announce today that, to celebrate 20 months at sub-£20 for its entry-level 512k broadband product (Home Surf), it is introducing a special offer, by including a free USB modem*.
Home Surf offers broadband at 512k access speeds with local rate help desk, as well as comprehensive online support. At £18.99 Inc VAT this product turns the leap from dial access to broadband into a small step.
"PlusNet welcomes today's announcement by BT, which is indicative of the usual suspects (FreeServe, AOL, BT) starting to recognise the pricing realities needed to drive full broadband take up. However, it is surprising that BT are claiming to take the lead on a sub-£20 product, especially when everyone is aware of each others' product offerings - and we have been offering Home Surf for almost two years," said Marco Potesta, Marketing Director at PlusNet.
"It's encouraging to see someone else joining us in selling a true broadband product at under £20 and not just promoting their low speed, low priced broadband products, the emphasis on which only serves to confuse and take the whole market in the wrong direction," he continued.
PlusNet offer a full range of broadband products that have been well thought out to meet the need of today's consumer and business user. All of these products come with a fully featured customer self-serve portal, with NO hidden support costs.
BT's new product attempts to deliver what the broadband mass market needs, but does so with a sting in the tail. By wrapping the product in premium-rate customer support and a download limit of 1Gb per month, they still fall well short of the PlusNet option of HomeSurf.
"BT is moving the cost of getting support from your ISP out of the subscription and on to a premium-rate support number, and at the same time introducing a download restriction that is far too punitive. Home Surf has a better solution to the problem of demanding users using an entry-level product and doesn't penalise people for wanting support from their ISP. BT has to be applauded for taking this step as it will drive take up across the board, but Home Surf is cheaper all round and is a lot less basic than BT's new 'basic' offering," said Marco Potesta.
Details of PlusNet's Home Surf special offer can be found at http://www.plus.net.
* Terms and Conditions apply. Please see our website for details.
PlusNet still leads the way on sub-£20 broadband
PlusNet announce today that, to celebrate 20 months at sub-£20 for its entry-level 512k broadband product (Home Surf), it is introducing a special offer, by including a free USB modem*.
Home Surf offers broadband at 512k access speeds with local rate help desk, as well as comprehensive online support. At £18.99 Inc VAT this product turns the leap from dial access to broadband into a small step.
"PlusNet welcomes today's announcement by BT, which is indicative of the usual suspects (FreeServe, AOL, BT) starting to recognise the pricing realities needed to drive full broadband take up. However, it is surprising that BT are claiming to take the lead on a sub-£20 product, especially when everyone is aware of each others' product offerings - and we have been offering Home Surf for almost two years," said Marco Potesta, Marketing Director at PlusNet.
"It's encouraging to see someone else joining us in selling a true broadband product at under £20 and not just promoting their low speed, low priced broadband products, the emphasis on which only serves to confuse and take the whole market in the wrong direction," he continued.
PlusNet offer a full range of broadband products that have been well thought out to meet the need of today's consumer and business user. All of these products come with a fully featured customer self-serve portal, with NO hidden support costs.
BT's new product attempts to deliver what the broadband mass market needs, but does so with a sting in the tail. By wrapping the product in premium-rate customer support and a download limit of 1Gb per month, they still fall well short of the PlusNet option of HomeSurf.
"BT is moving the cost of getting support from your ISP out of the subscription and on to a premium-rate support number, and at the same time introducing a download restriction that is far too punitive. Home Surf has a better solution to the problem of demanding users using an entry-level product and doesn't penalise people for wanting support from their ISP. BT has to be applauded for taking this step as it will drive take up across the board, but Home Surf is cheaper all round and is a lot less basic than BT's new 'basic' offering," said Marco Potesta.
Details of PlusNet's Home Surf special offer can be found at http://www.plus.net.
* Terms and Conditions apply. Please see our website for details.
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