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Online Shoppers Buy From Known Sites
By: MarkJ - 02 December, 2003 (1:40 PM)

More than half of online shoppers would rather buy from a trusted online retailer than an unknown website, which just 28% would risk buying from:

The survey commissioned by online insurer Directline.com, found that 61% of people prefer to buy from an offline brand that they knew and trusted online. Only 20% felt comfortable purchasing from an unknown website, even if it belonged to an online shopping standard.

Silver surfers (55 to 64 year olds) are the age group most likely to buy online from a brand they know, although younger online shoppers (25 to 34 year olds)say the name of the brand is a key factor when buying a financial product.

Sixty-five per cent of people aged between 25 and 34 years old said they preferred to buy online financial services, such as insurance, from well-known name sites rather than unknown companies.

Clearly having the cheapest products isn't always the best way to gain customers. More @ Web-User.

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