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East Midlands Win 800,000 BB Grant
By: MarkJ - 28 November, 2003 (2:40 PM)

The East Midland areas of the UK have won an additional 800,000 grant from the Development Agency to raise awareness of broadband and its benefits:

The award by the East Midlands Development Agency signals the start of an initial 14-month campaign that aims to raise awareness of the benefits of high-speed ADSL connections across the six counties in the region.

"Free the Emidlands aims to accelerate the take-up of broadband by helping people understand what's in it for them," said Robin Haynes, broadband business growth manager at the East Midlands Development Agency.

"The campaign will also be looking to speed up demand in areas of our region that don't currently benefit from access with the aim of triggering investment and encouraging collaboration with service providers. Added to this is the need to stimulate widespread demand amongst SMEs and East Midlands people in areas already broadband-enabled."

The netimperative.com item reports that up to an additional 20,000 households and 2,000 businesses could be enabled under the campaign.

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