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BT Adopts Cheaper ADSL Migration

Posted: 28th Apr, 2004 By: MarkJ
Much as expected, BT has followed Ofcom's proposal by reducing the broadband ADSL migration cost of IPSteam (BT) to Datastream (non-BT) services to £11 from £50. The change will be effective from 1st May 2004:

BT reduces migration costs for broadband

BT is set to introduce greater flexibility into the broadband market by reducing the prices charged to service providers when they sign up customers from other suppliers and by standardising those prices where possible regardless of which wholesale product the supplier uses.

BT is also making it cheaper for service providers to move their existing customer base from a BT IPStream based service to one based on BT DataStream. The changes are in response to customer demand.

Migration prices will fall to £11 per end user from May 1. The new price represents significant savings for service providers. The cost of switching a customer from one BT IPStream based supplier to another has fallen from £35 per end user, whereas the cost of moving a customer from a BT IPStream based service to one based on BT DataStream has come down from £50 per end user.

The price cut reflects costs savings brought about by the early stages of a project to introduce an automated migrations process. This process will be implemented in stages during the next year.

Bruce Stanford, director of products at BT Wholesale said: "Today's price cut will introduce greater flexibility into the broadband market. The UK is already one of the most competitive broadband markets in the world and this move will make it even more competitive by making it easier for service providers to attract new customers.

"These major price reductions reflect the cost savings brought about by the early stages of a BT Wholesale project to enhance our customers' experience by introducing further automation into the migrations process. The pricing changes reflect the changing nature of the UK broadband market and the fact that service providers are choosing to use a range of different wholesale products. As a result, BT is developing processes so that customers can migrate from one service to another whether it be from IPStream to DataStream or between different service providers. These processes will take time to implement and further announcements will be made over the coming months.
"


Now that was quick.
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