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AOL UK Preps Entry-Level Broadband

Posted: 29th Apr, 2004 By: MarkJ
ISP AOL UK has confirmed that it's preparing to introduce its own style of entry-level broadband package, although has declined to reveal any specifics:

But asked whether it will takes its cue from its rivals and offer an entry-level product, a senior spokesman for the company said: "We have plans in the pipeline. It's not something we can talk about at this time." However, he added that whatever AOL UK comes up with, it won't be "all about price but value too".

Research carried out by AOL UK - which reckons it is the UK's fourth largest broadband ISP behind BT, Telewest and NTL - suggests that UK punters are confused about the different price offers and caps introduced by rival operators. "We want to introduce some clarity into the market," said the spokesman.


The only true way to bolster clarity would be to launch a budget service without limits, although we're sceptical about whether AOL would choose to do that. More @ The Register.
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