UK Surfers Love To SEARCH
Posted: 13th Jun, 2004 By: MarkJ
The latest study into Internet trends by comScore has found that UK Internet users are among the most active search engine users in the world, beating the USA:
The United Kingdom averaged about 41.8 queries per search engine user in April, with Canada close behind at 40 searches. Meanwhile, U.S., French and German users conducted 31-35 queries per month.
In the five countries, Google was the most popular search engine, but leads by a larger margin outside the U.S. Specifically, the Mountain View, Calif.-based search engine accounted for more than 70 percent of queries at the top three engines by users in Canada, France and the U.K., compared to 44 percent in the U.S. According to comScore, Google's international advantage is a result of the number of users and searches combined.
More @ ADWEEK.
The United Kingdom averaged about 41.8 queries per search engine user in April, with Canada close behind at 40 searches. Meanwhile, U.S., French and German users conducted 31-35 queries per month.
In the five countries, Google was the most popular search engine, but leads by a larger margin outside the U.S. Specifically, the Mountain View, Calif.-based search engine accounted for more than 70 percent of queries at the top three engines by users in Canada, France and the U.K., compared to 44 percent in the U.S. According to comScore, Google's international advantage is a result of the number of users and searches combined.
More @ ADWEEK.
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