Freeserve To SPAM Customers?
Posted: 26th Nov, 2003 By: MarkJ
UK ISP Freeserve is set to supplement its TV advertising by sending additional e-mails to its own customers. The mail will invite users to call its package advice line, where they will hopefully choose a better option:
The animated and interactive email, developed by media-neutral start-up Langham Works, asks recipients questions about their online usage habits and offers the same options as the TV ads, as well as a "don't know - further advice please" option, which, if clicked on, leads to the Freeserve package adviser.
June Carter, Freeserve's head of direct marketing, said: "Freeserve has a history of being first in the market with new ideas and solutions. We think this innovation in online marketing has a great deal of potential for us and allows us to deliver a powerful consistent integrated brand message."
Still, at a time when SPAM (junk e-mail) is causing a headache for many Internet users, we can't help but feel that some customers may perceive Freeserve's mail as adding to the problem. More @ Revolution Magazine.
The animated and interactive email, developed by media-neutral start-up Langham Works, asks recipients questions about their online usage habits and offers the same options as the TV ads, as well as a "don't know - further advice please" option, which, if clicked on, leads to the Freeserve package adviser.
June Carter, Freeserve's head of direct marketing, said: "Freeserve has a history of being first in the market with new ideas and solutions. We think this innovation in online marketing has a great deal of potential for us and allows us to deliver a powerful consistent integrated brand message."
Still, at a time when SPAM (junk e-mail) is causing a headache for many Internet users, we can't help but feel that some customers may perceive Freeserve's mail as adding to the problem. More @ Revolution Magazine.
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