SPAM Scares Hi-Speed Adopters Away
Posted: 28th Oct, 2003 By: MarkJ
The Work Foundation's latest study has found that people are being put off upgrading to a broadband connection because of security fears (viruses etc.) and SPAM (junk e-mail):
"Ordinary people are promised that broadband makes the internet better," said one of the report's authors James Crabtree from The Work Foundation's iSociety project. "In fact it sometimes leads to a disaster on the desktop which makes people consider stopping using the net altogether."
During the year in which the research was conducted, these problems became a huge concern for people, particularly after a summer of viruses.
The broadband industry largely misunderstands what people actually want out of their broadband connection too, the report suggests. "The industry has this impression broadband allows computers to be like clever TV and that people want to sit there consuming content," Mr Crabtree told BBC News Online. "But we have no evidence this is really true yet."
Ultimately, unless the Internet itself changes, broadband connections will always be seen for their speed and or price. While the above is certainly true, that doesn't mean to say that the core perception is a bad thing. More @ BBC News Online.
"Ordinary people are promised that broadband makes the internet better," said one of the report's authors James Crabtree from The Work Foundation's iSociety project. "In fact it sometimes leads to a disaster on the desktop which makes people consider stopping using the net altogether."
During the year in which the research was conducted, these problems became a huge concern for people, particularly after a summer of viruses.
The broadband industry largely misunderstands what people actually want out of their broadband connection too, the report suggests. "The industry has this impression broadband allows computers to be like clever TV and that people want to sit there consuming content," Mr Crabtree told BBC News Online. "But we have no evidence this is really true yet."
Ultimately, unless the Internet itself changes, broadband connections will always be seen for their speed and or price. While the above is certainly true, that doesn't mean to say that the core perception is a bad thing. More @ BBC News Online.
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