Home »

UK ISP News Archives

⇆ Speedtest

✎ Review ISP

✔ Compare ISP

★ Top 10 ISPs

BT Yahoo! Broadband Launched

Posted: 02nd Sep, 2003 By: MarkJ

BT has teamed up with Yahoo! to launch an advanced broadband Internet service called 'BT Yahoo! Broadband'. The idea being to combine hi-speed ADSL Internet access with original content and services:

THE INTERNET 'THE WAY IT WAS MEANT TO BE' TOUCHES DOWN IN THE UK

From today, UK consumers can experience the internet as it was meant to be, with the launch of BT Yahoo! Broadband. BT and Yahoo! have joined forces to create one of the UK's most advanced broadband internet services, combining high-quality access with some of the most compelling content and services yet to be seen on the net.

BT Yahoo! Broadband offers a much wider and richer range of services for the same price as the existing BT Openworld Broadband offering. These services will include intelligent personalisation - understanding what customers want and tailoring content accordingly, LAUNCHcast - a radio service which intelligently anticipates user's music preferences, plus a whole host of advanced security services including anti-spam, anti-virus, a free firewall, and the best the net can offer with news, sport and entertainment services. As of today, existing BT Openworld broadband customers can upgrade for free to the new service.

New customers can sign up by registering at http://www.btyahoo.com or calling 0800 800 050. Its narrowband customer base (comprising Anytime, Surftime and PAYG), will be able to upgrade later this year.

Over £10 million will be spent on an above the line advertising campaign to promote the BT Yahoo! internet services. This will break on September 9 and run until the end of March 2004. The campaign, based on the theme of 'the way the internet was meant to be', aims to show how BT Yahoo! Broadband delivers the content and services we always wanted from the internet by transporting us to a time when it was merely an ambitious idea envisaged by two fictional West-Coast US characters.

BT Yahoo! Broadband helps strengthen BT Openworld's position as a leading UK ISP by offering customers the best value package for a service of this kind.

Specifics on the BT Yahoo! Broadband offering:

Personalisation
* Everything available in one easy to use place - on the homepage
* Comprehensive built for broadband service
* Organise your own page layout, change colours and customise the toolbar and sidebar to reflect your interests
* Defaults saved for individual members of family (10 personalisable subaccounts)
* Personalise your content

Content
* Intelligent homepage: learns customers preferences and recommends appropriate content
* Content modules can be moved, deleted and added
* Active personalistion, eg select favourite football team for relevant news
* Content tailored to individual user based on previous consumption and location
* LAUNCH and LAUNCHcast will deliver latest music videos and songs
* Security
* Integrated parental controls - one of the most extensive parental controls offerings available, including:
* Settings for kids, teens, mature teens and full access, and are customisable for each sub-account.
* Controls extend beyond Web browsing to also include instant messaging
* Parents can manage settings, view usage reports and act upon requests for exceptions from any Web-connected computer
* Free integrated firewall & anti-virus essential to protecting customers internet connection
* Anti-spam helps protect customers from the masses of junk & unwanted email
* Pop Up blocker helps eliminate unwanted pop up adverts from appearing.

Communication
* Integrated Instant Messenger, including video webcam and IM environments
* Integrated email, including quick compose and inbox summary on homepage
* 50mb of email storage
* 100Mb of online storage (photos, documents, mp3s etc)

Pricing information
* BT Yahoo! Broadband remains priced at £29.99 per month (the same as BTOpenworld)
* BT Broadband remains priced at £27.00 per month