Freeserve Launch No-Risk Broadband
Posted: 01st Sep, 2003 By: MarkJ
The Wanadoo backed UK ISP Freeserve has, in celebration of its 5th birthday, launched a special no-risk £27.99 (per month) broadband ADSL trial. The offer gives users the chance to try broadband for a month and get their money back if they decide its not for them:
As more and more Internet users discover the need for speed, to celebrate its 5th birthday, Freeserve, the UKs biggest ISP announces the best Broadband deal yet from a big named provider. As well as offering a free Broadband modem and connection, Freeserve is set to take the market by storm by offering for the first time a No Risk Trial which gives users the chance to try Broadband for a month and get their money back if they decide its not for them.
Explaining the strategy behind the deal, the first of its kind in the UK Internet arena, Keith Hawkins, Freeserve Managing Director, Consumer said, Freeserve revolutionised the UK Home Internet access market five years ago as the first company to offer a mass market, subscription-free Internet access service for the cost of a local phone call. Five years later, and in profit for the first time, we are launching a ground-breaking Broadband offer which we believe meets a massive consumer need.
We have found from research that what prevents new users from signing up to Broadband is the great unknown. They are afraid to commit to Broadband without having trialled the product first. Our new offer allows them to do just that.
He added, Were very confident that once users have tried Freeserve Broadband, they wont want to give it up. But in the event they do decide a dial-up connection is the best product for them theyre not committed to anything with our No-Risk trial and can get their money back. We have a range of Internet products to suit our users needs and we just want to give them the freedom of choice to find out whether Broadband is the right one for them.
The new deal, supported by press, online and radio advertising launches on Monday 1st September and is available online at Freeserve.com/broadband">http://www.Freeserve.com/broadband and on the phone at 0870 850 7974.
As more and more Internet users discover the need for speed, to celebrate its 5th birthday, Freeserve, the UKs biggest ISP announces the best Broadband deal yet from a big named provider. As well as offering a free Broadband modem and connection, Freeserve is set to take the market by storm by offering for the first time a No Risk Trial which gives users the chance to try Broadband for a month and get their money back if they decide its not for them.
Explaining the strategy behind the deal, the first of its kind in the UK Internet arena, Keith Hawkins, Freeserve Managing Director, Consumer said, Freeserve revolutionised the UK Home Internet access market five years ago as the first company to offer a mass market, subscription-free Internet access service for the cost of a local phone call. Five years later, and in profit for the first time, we are launching a ground-breaking Broadband offer which we believe meets a massive consumer need.
We have found from research that what prevents new users from signing up to Broadband is the great unknown. They are afraid to commit to Broadband without having trialled the product first. Our new offer allows them to do just that.
He added, Were very confident that once users have tried Freeserve Broadband, they wont want to give it up. But in the event they do decide a dial-up connection is the best product for them theyre not committed to anything with our No-Risk trial and can get their money back. We have a range of Internet products to suit our users needs and we just want to give them the freedom of choice to find out whether Broadband is the right one for them.
The new deal, supported by press, online and radio advertising launches on Monday 1st September and is available online at Freeserve.com/broadband">http://www.Freeserve.com/broadband and on the phone at 0870 850 7974.
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