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Online Shopping - Men Spend The Most
By: MarkJ - 07 November, 2003 (2:36 PM)

The latest survey into online shopping has found that men are seven times more likely than women to spend as much as 1,000 shopping on the Internet:

According to Direct Line, women are generally less keen on spending large sums of money shopping via the Web, but are extremely satisfied with the results -- with 85 percent saying they've never been disappointed with an online purchase.

"These figures reveal many issues when it comes to purchasing online, not least that men's trust in using the Internet as a shopping channel is currently far greater than women's," said Richard Coombe, head of e-commerce at Direct Line, in a statement.


The ZDNet item notes that men frequently used the Internet to buy motor and holiday insurance.


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