Surfers Wise Up To SPAM (Junk E-Mail)
Posted: 14th Oct, 2003 By: MarkJ
New research from advertising business DoubleClick has found that 65% of consumers now delete SPAM (junk e-mail) without even reading it. Just 4% still read such messages, compared with 18% in 2001:
As well as using bulk folders, 36.1% of consumers use a report spam function that comes with their email program, 15.9% have downloaded spam filtering software and 13.7% have created a second email address for making online purchases.
"The encouraging news from this year's study is that consumers are clearly differentiating between spam and legitimate commercial email," said Scott Knoll, vice president and general manager of DoubleClick's marketer solutions division.
Separately another study found that e-mails promoting medical treatment accounts for more than 10% of SPAM. More @ Web-User.
As well as using bulk folders, 36.1% of consumers use a report spam function that comes with their email program, 15.9% have downloaded spam filtering software and 13.7% have created a second email address for making online purchases.
"The encouraging news from this year's study is that consumers are clearly differentiating between spam and legitimate commercial email," said Scott Knoll, vice president and general manager of DoubleClick's marketer solutions division.
Separately another study found that e-mails promoting medical treatment accounts for more than 10% of SPAM. More @ Web-User.
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
Large Availability | View All
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (5508)
- BT (3513)
- Politics (2535)
- Openreach (2296)
- Business (2260)
- Building Digital UK (2243)
- FTTC (2042)
- Mobile Broadband (1971)
- Statistics (1787)
- 4G (1662)
- Virgin Media (1617)
- Ofcom Regulation (1459)
- Fibre Optic (1393)
- Wireless Internet (1389)
- FTTH (1381)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules