Surfers Wise Up To SPAM (Junk E-Mail)
Posted: 14th Oct, 2003 By: MarkJ
New research from advertising business DoubleClick has found that 65% of consumers now delete SPAM (junk e-mail) without even reading it. Just 4% still read such messages, compared with 18% in 2001:
As well as using bulk folders, 36.1% of consumers use a report spam function that comes with their email program, 15.9% have downloaded spam filtering software and 13.7% have created a second email address for making online purchases.
"The encouraging news from this year's study is that consumers are clearly differentiating between spam and legitimate commercial email," said Scott Knoll, vice president and general manager of DoubleClick's marketer solutions division.
Separately another study found that e-mails promoting medical treatment accounts for more than 10% of SPAM. More @ Web-User.
As well as using bulk folders, 36.1% of consumers use a report spam function that comes with their email program, 15.9% have downloaded spam filtering software and 13.7% have created a second email address for making online purchases.
"The encouraging news from this year's study is that consumers are clearly differentiating between spam and legitimate commercial email," said Scott Knoll, vice president and general manager of DoubleClick's marketer solutions division.
Separately another study found that e-mails promoting medical treatment accounts for more than 10% of SPAM. More @ Web-User.
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