Broadband Users Will Pay For Quality
Posted: 13th Oct, 2003 By: MarkJ
New research by the ITU has found that 68% of broadband users would be willing to pay extra if it meant having a guaranteed quality of service (QoS) from their ISP:
Those findings come from a survey 6,000 individuals registered with Broadand4Britain, commissioned by network platforms company net.com and reported at ITU Telecom World 2003. As well as highlighting performance gripes some users have with broadband -- whether from ISPs reselling ADSL, cable companies or others -- the figures are related to specific services users feel would benefit from consistent QoS.
Top of the reasons for better broadband are connecting, typically back to corporate networks, using VPN technology, running voice over IP (VoIP) software over a home or small office PC, video conferencing and gaming, where delays can mean the difference between life and death.
Bert Whyte, net.com CEO, told silicon.com: "Carriers get [the idea of broadband QoS] but they're risk-averse. Those that take the leap and do this first will be those who own the market eventually."
The issue of guaranteed service quality is not a new one. Interestingly 21% of respondents would pay 20% more than their current rates for a QOS. More @ ZDNet.
Those findings come from a survey 6,000 individuals registered with Broadand4Britain, commissioned by network platforms company net.com and reported at ITU Telecom World 2003. As well as highlighting performance gripes some users have with broadband -- whether from ISPs reselling ADSL, cable companies or others -- the figures are related to specific services users feel would benefit from consistent QoS.
Top of the reasons for better broadband are connecting, typically back to corporate networks, using VPN technology, running voice over IP (VoIP) software over a home or small office PC, video conferencing and gaming, where delays can mean the difference between life and death.
Bert Whyte, net.com CEO, told silicon.com: "Carriers get [the idea of broadband QoS] but they're risk-averse. Those that take the leap and do this first will be those who own the market eventually."
The issue of guaranteed service quality is not a new one. Interestingly 21% of respondents would pay 20% more than their current rates for a QOS. More @ ZDNet.
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