I read their blurb and signed on to the waiting list for my area. Whilst waiting I asked them some technical questions and the answers made me really, really glad I could get out of my commitment.
* They 'manage' your wifi for you, so have access to everything. This on it's own was a deal breaker.
* Their router has to be screwed to the wall, half way up, so is probably going to be ugly. This was also a dealbreaker as I have not only eyes and a rudimentary sense of aesthetics, but also a wife with better versions of both
* No, you can't use your own equipment, or put their router in modem mode, or do anything yourself. Also a dealbreaker if there weren't already two others.

They're local, and I really wanted to go with them if I could, even if it meant paying a little more... but their target market appears to be the complete utter numpties who want to be treated as such... and aren't aware of Sky.

Plus points for them passing my technical questions to an engineer, who answered them honestly (without opinion), but they really need to pull their heads out of their... fundaments if they want to succeed.